3D projection mapping is generating extra buzz around marketing campaigns worldwide, an innovative new technology that animates stationary objects with 3D video. This technology doesn’t use the traditional 3D stereographic content, rather it exploits the physical features of a building to create realistic 3D illusions, with added sound effects and music, the result is a remarkable and immersive experience. With the ability to induce “jaw-dropping” moments in large crowd 3D projection mapping is fast becoming a standard in the marketer’s toolbox.